Post by account_disabled on Jan 22, 2024 0:39:09 GMT -6
A typical problem for many accounts is that a smart shopping campaign works, but does not actively display all products. How to understand why this happens and how to make Smart Shopping work better? Yana Lyashenko, Google logistics specialist at the AdwService agency, shares her advice. Reading time 12 minutes Background to the problem with the withdrawal of not all products Reasons for uneven distribution of impressions Budget too small Large product range in one campaign with a small budget Why is there not enough data to select a conversion audience? Small budget Changes in data Method for solving the problem - desegmentation Method for solving the problem - adjusting profitability What to do if Smart Shopping showed products more or less evenly before, but not all of them converted in top impressions and clicks What to check and how to change the situation What to do with goods Yana Lyashenko Yana Lyashenko, Google logistics specialist at Internet marketing agency AdwService Smart Shopping (smart shopping campaigns) is a Google Ads tool that combines shopping campaigns, remarketing tools in Display Network, YouTube, Gmail.
Such Fax Lists campaigns learn automatically, choosing the optimal display locations and setting bids so that advertising pays off. I described this type of advertising in detail in an article on the AdwService blog. You can read it at the link adwservice.com.ua/umnyye-torgovyye-kampanii-google-shopping . Background to the problem with the withdrawal of not all products Smart Shopping is certainly a very useful tool, but it can be problematic. For example, only the cheapest products can be displayed. Here's how one customer described the problem: Background to the problem with the withdrawal of not all products In my experience, everyone faces this problem.
If you are running Smart Shopping campaigns, pay attention to the number of impressions at the product level. Surely, you will see that they appear unevenly. Let's look at the situation that Nikolay briefly described in the screenshot above. This campaign had poor ratings at first. Then the client improved the feed, and because of this the situation became much better - the percentage of lost impressions decreased. After this, the campaign received the status “Limited by budget”; I talked about how to solve this problem in the video . Then the client increased the budget by 80% - and did it before I even had a chance to respond. After such a chain of actions such a problem arose.
Such Fax Lists campaigns learn automatically, choosing the optimal display locations and setting bids so that advertising pays off. I described this type of advertising in detail in an article on the AdwService blog. You can read it at the link adwservice.com.ua/umnyye-torgovyye-kampanii-google-shopping . Background to the problem with the withdrawal of not all products Smart Shopping is certainly a very useful tool, but it can be problematic. For example, only the cheapest products can be displayed. Here's how one customer described the problem: Background to the problem with the withdrawal of not all products In my experience, everyone faces this problem.
If you are running Smart Shopping campaigns, pay attention to the number of impressions at the product level. Surely, you will see that they appear unevenly. Let's look at the situation that Nikolay briefly described in the screenshot above. This campaign had poor ratings at first. Then the client improved the feed, and because of this the situation became much better - the percentage of lost impressions decreased. After this, the campaign received the status “Limited by budget”; I talked about how to solve this problem in the video . Then the client increased the budget by 80% - and did it before I even had a chance to respond. After such a chain of actions such a problem arose.