Post by account_disabled on Feb 21, 2024 22:59:16 GMT -6
To continue addressing the environmental impact of its operations and the fashion industry as a whole, Timberland recently announced its goal to have a net positive impact on nature—giving back more than it takes—by 2030. In pursuit of its clearly positive vision, Timberland has established two specific and measurable objectives to achieve it by 2030: 100% of products must be designed for circularity, to achieve zero waste. 100% of natural materials will be sourced from regenerative agriculture, to overcome net zero and have a net positive impact on nature. The environment today is in a degraded state. As a footwear and clothing brand, we are part of the problem. For decades, Timberland has worked to minimize its impact, but it's time to do better than that. Imagine a boot that returns more carbon to the earth than was emitted during its production. Taking a cue from nature, and focusing on circular design as well as regenerative agriculture, we aim to tip the scales to have a net positive impact: going beyond sustainability and helping nature thrive.
We are incredibly excited about this journey, and hope to inspire the industry as a whole to work together and change the trajectory of our collective future. Colleen Vien, director of sustainability at Timberland. The circularity of the product To emulate nature's closed-loop, zero-waste processes, Timberland's goal is for all of its products—across footwear, apparel, and accessories—to be designed for Bulgaria Mobile Number List circularity. The company's original Earthkeepers® boot, launched in 2007, was made with recycled PET linings and recycled rubber soles. In 2010, the brand followed up its first foray into circular design with the Earthkeepers 2.0 boot, designed to be completely disassembled for recycling at the end of its life. Now the brand promises to expand in this regard, with products that will be made using materials that would otherwise have gone to waste (e.g. plastic bottles, leather waste, wool waste); and designed to be recyclable at the end of their useful life, for easy disassembly and reuse of materials. Regenerative agriculture More and more CPG brands are committing to having their ingredients and materials produced using regenerative practices to ensure the restoration of soil health and maximize its ability to sequester carbon.
Timberland's new goal is for all organic materials used in its products to be sourced through regenerative agriculture by 2030. As a founding member of the Leather Working Group in 2005, Timberland led the charge on improving leather production and sourcing practices in the fashion industry, helping drive the adoption of best practices. in tanneries around the world. In 2019, Timberland was one of the brands that funded extensive research into the benefits of regenerative livestock practices. The brand has since partnered with the Savory Institute, as well as producers like Other Half Processing—which partners with farmers, tribes, and ranchers like Thousand Hills Lifetime Grazed to source high-quality hides and other leather byproducts from animals raised from regenerative, organic and more sustainable way—as part of a long-term effort to create a network of early adopter regenerative ranches with their large-scale tannery partners to help build a regenerative supply chain in the United States, Australia and Brazil for footwear and clothing. This fall, Timberland will reintroduce its Earthkeepers platform as a testament to its continued commitment to innovation around product sustainability, and launch its first collection of bonded leather boots—made with leather sourced from Thousand Hills, through its partner supply chain Other Half Processing—with plans to significantly expand its scale in the coming seasons. The company is also working on cultivating regenerative supply chains for rubber, cotton, wool and sugar cane.