Post by account_disabled on Feb 24, 2024 2:09:34 GMT -6
Thanks to the new site created by Noetica and the editorial strategy adopted on the blog, in one year there was a 60% increase in keywords positioned on the first page and an 80% increase in keywords in the first 5 pages . Essentially, the keywords on the first page went from 3,388 (in January 2022) to 5,220 (in January 2023) , thus guaranteeing the company greater visibility both in terms of brand searches and transactional and informational ones. The strategy, in fact, envisaged that all searches of a transactional nature (in which the user intends to purchase something) were channeled towards the site, while those of an informational nature (in which the user searches for information on a specific topic) were directed to the blog.
Here is a graph (created with the SEO Zoom software ) that shows the Middle East Phone Number List trend of the site's organic positioning: you can clearly see the growth in the number of keywords positioned from January 2022 to January 2023, with a surge recorded in conjunction with the launch online of the new site (June 2022). These two graphs, however, show in more detail the increase in keywords positioned in the first 5 pages of Google results. After this general overview, let's take a closer look at the work carried out on the site and on the blog, the editorial strategy developed and the results obtained by Noetica. The results obtained thanks to the work on the site: the organic positioning of the pages dedicated to services As regards the results of the work carried out on the site, we would like to take as an example the page dedicated to the "home nurse" service which, in 12 months, has seen traffic from organic searches more than triple.
This result, also obtained for other services, was possible thanks to: identification of the keywords with which to position the page; optimization of the page following, where necessary, a geolocalization logic ; writing url, title and description according to SEO rules; on-page SEO optimization , which involved the rewriting of contents, titles and work on images; creation of written texts respecting the rules of web writing. The editorial strategy proposed for the blog After a careful analysis of the Company's target and business objectives, we proposed an editorial planning aimed at 3 different audiences , all interested, albeit in different ways, in the Client's service proposal. The planning included 10 articles per month , written with each of these targets in mind: families and caregivers , professionals and entrepreneurs . The results obtained with this editorial strategy The editorial strategy adopted on the blog has allowed us to achieve two main results: an increase in organic traffic to the site and its visibility on Google; the achievement of a strategic positioning with keywords of interest , in this case of an informative nature. They are keywords of interest because they touch on questions and topics on which the target audience seeks information.
Here is a graph (created with the SEO Zoom software ) that shows the Middle East Phone Number List trend of the site's organic positioning: you can clearly see the growth in the number of keywords positioned from January 2022 to January 2023, with a surge recorded in conjunction with the launch online of the new site (June 2022). These two graphs, however, show in more detail the increase in keywords positioned in the first 5 pages of Google results. After this general overview, let's take a closer look at the work carried out on the site and on the blog, the editorial strategy developed and the results obtained by Noetica. The results obtained thanks to the work on the site: the organic positioning of the pages dedicated to services As regards the results of the work carried out on the site, we would like to take as an example the page dedicated to the "home nurse" service which, in 12 months, has seen traffic from organic searches more than triple.
This result, also obtained for other services, was possible thanks to: identification of the keywords with which to position the page; optimization of the page following, where necessary, a geolocalization logic ; writing url, title and description according to SEO rules; on-page SEO optimization , which involved the rewriting of contents, titles and work on images; creation of written texts respecting the rules of web writing. The editorial strategy proposed for the blog After a careful analysis of the Company's target and business objectives, we proposed an editorial planning aimed at 3 different audiences , all interested, albeit in different ways, in the Client's service proposal. The planning included 10 articles per month , written with each of these targets in mind: families and caregivers , professionals and entrepreneurs . The results obtained with this editorial strategy The editorial strategy adopted on the blog has allowed us to achieve two main results: an increase in organic traffic to the site and its visibility on Google; the achievement of a strategic positioning with keywords of interest , in this case of an informative nature. They are keywords of interest because they touch on questions and topics on which the target audience seeks information.