Post by sakibkhan49 on Feb 25, 2024 2:35:41 GMT -6
This is a fundamental and essential aspect. Don't promise anything you can't keep. If you announce a 50% discount on your e-commerce, but the offer only applies to a size XXS shirt, the public will no longer trust you and will abandon the site in 0.3 seconds. It is essential in marketing not to think you are smarter than others . With the advent of the Internet we are inundated with advertising every minute and even the "laymen" have understood the mechanisms behind these devices. From here define the objectives of your work. Generating traffic, sales, improving relationships with customers, retaining readers, are all possible goals. But it is necessary to generate the offer with the greatest possible transparency . Take inspiration from competitors That's right: you can get a lot of ideas from your competitors, so don't be afraid to observe what they do. Having a model to aspire to does not mean copying . Apple didn't create an operating system from scratch, but took inspiration from Microsoft's legacy.
Market leaders can provide valuable insights into what works, preferences and emerging trends. It is also important to broaden your field of vision compared to what your competitors may be. An example is the Blockbuster case which looked at the competition only in its own reference market. The US company thought that its competitors were other DVD rental chains such as Wal-Mart, ignoring the arrival of online streaming platforms. This then caused its bankruptcy in 2013. The goal is not simply to emulate, but to understand, adapt and ultimately surpass . Innovation often arises from the ability to combine existing elements in new and surprising ways. Don't address everyone Target . It won't do you any good Chinese UK Phone Number List to send an eighteen-year-old a platform to sell a house because 99% of them don't own a property and therefore won't be attracted by the offer. If you are sponsoring sales in your store in Rome you will not contact people from Milan. It is essential to enrich your database with as much information as possible , so as to make your emails valuable and useful for those who read them. Having databases with specific filters is essential to avoid unnecessarily saturating the contact list acquired with so much effort. And no, “ I don't have time ” is not an excuse. If you want to make an email marketing strategy work you have to dedicate time to it , get used to thinking about numbers and get to grips with the contact list to find out who's in it.
It's no fun sorting an Excel file by age, profession, geolocation and everything else you might need for your business but, in the long run, it will be time well spent. Because your advertising will reach the right people ! To save yourself some work, you have two alternative options : learn to use newsletter sending software that allows you to track user behavior, or invest in professional agencies that will optimize your communication campaign. PS Bonus tip The last bonus tip is: be patient . Email marketing is not an exact science and there is no exact number of how many emails to send per month, which call to action works best or what is the right time to send. To have a suitable email marketing strategy for your brand you will have to test and experiment, and this takes a lot of time. So don't give up ! Conclusions We hope that these tips will be useful for directing your Email Marketing strategy in the best possible way. With consistency, hard work and allowing yourself the possibility of making mistakes, you can achieve great results! If you want to learn more about our articles, you can find them here
Market leaders can provide valuable insights into what works, preferences and emerging trends. It is also important to broaden your field of vision compared to what your competitors may be. An example is the Blockbuster case which looked at the competition only in its own reference market. The US company thought that its competitors were other DVD rental chains such as Wal-Mart, ignoring the arrival of online streaming platforms. This then caused its bankruptcy in 2013. The goal is not simply to emulate, but to understand, adapt and ultimately surpass . Innovation often arises from the ability to combine existing elements in new and surprising ways. Don't address everyone Target . It won't do you any good Chinese UK Phone Number List to send an eighteen-year-old a platform to sell a house because 99% of them don't own a property and therefore won't be attracted by the offer. If you are sponsoring sales in your store in Rome you will not contact people from Milan. It is essential to enrich your database with as much information as possible , so as to make your emails valuable and useful for those who read them. Having databases with specific filters is essential to avoid unnecessarily saturating the contact list acquired with so much effort. And no, “ I don't have time ” is not an excuse. If you want to make an email marketing strategy work you have to dedicate time to it , get used to thinking about numbers and get to grips with the contact list to find out who's in it.
It's no fun sorting an Excel file by age, profession, geolocation and everything else you might need for your business but, in the long run, it will be time well spent. Because your advertising will reach the right people ! To save yourself some work, you have two alternative options : learn to use newsletter sending software that allows you to track user behavior, or invest in professional agencies that will optimize your communication campaign. PS Bonus tip The last bonus tip is: be patient . Email marketing is not an exact science and there is no exact number of how many emails to send per month, which call to action works best or what is the right time to send. To have a suitable email marketing strategy for your brand you will have to test and experiment, and this takes a lot of time. So don't give up ! Conclusions We hope that these tips will be useful for directing your Email Marketing strategy in the best possible way. With consistency, hard work and allowing yourself the possibility of making mistakes, you can achieve great results! If you want to learn more about our articles, you can find them here