Post by account_disabled on Mar 5, 2024 0:19:13 GMT -6
Following the pandemic and the advent of innovative technologies, the working reality of many sectors has changed significantly. These new trends have influenced the foundations of companies' business models and market dynamics themselves. On the one hand, there is digitalisation with the large e-commerce giants who have brought speed and convenience to purchasing processes. On the other hand, there is tradition with small retailers who have suffered reductions in turnover as a result of new consumer practices. BuyU was born from the idea of providing a solution to this problem by making digitalization coexist with tradition , through a multi-channel approach. This choice because we believe that the world of clothing cannot survive without the digital and at the same time without the physical . Our truly great challenge will be to help both worlds coexist to enhance the user experience. What makes BuyU more Phygital than other apps? BuyU differs from other apps related to the sale of clothing items, thanks to the presence of the social showcase and the geolocation service . As also happens in other situations, the showcase allows merchants to upload photos of the various items promoting the respective commercial offer. While in other apps, customers purchase directly from the online store, not creating a relationship of trust with the physical store.
BuyU allows merchants to lead consumers directly into their store , through the geo-localization service, to complete their purchase. In this way, consumers come into contact with the store, rediscovering the pleasure of physical shopping . Furthermore, the app is constantly evolving with constant updates that will improve the user experience by enhancing the same features. For example, the product recognition function via camera will be activated , an AI expedient based on Image Recognition. This service will allow users to find the desired item by uploading a simple image to the BuyU system. It all leads back to the concept of Phygital, what do you think? The push towards digitalisation is notable, however we believe that physical interaction is still a very important and precious element for the customer, especially in the world of clothing Belgium Phone Number Touching the garments first hand, trying on the different sizes and models and interacting humanly with the shop assistant are habits that the customer does not want to lose. At the same time, however, we must keep up with the times by anticipating the future, where new consumption and use practices will be increasingly linked to the digital world.
The real solution is phygital where immediacy, immersion and speed merge with the physical world as well as with the possibility of interacting with people, the product and the service offered. In the future scenario, the phygital approach will be the best way to satisfy the needs of the new generational classes of consumers (millennials and centennials) who want to satisfy their needs through different platforms. The Phygital shown in an image Conclusion Any product we need is easily available on thousands of platforms with just a few clicks. This type of innovation has allowed a significant improvement in the quality of life and an increase in consumption in general. Just think of the particular moment we have been living in for a year now in which many physical stores have been forced to close for months . In these circumstances, Amazon, Yoox and all e-commerce in general guaranteed any product we needed without even leaving home. However, I believe that the quality of the relationships paid the price , which especially in the choice of a product/service, makes a huge difference. For a person, going to a shop means taking a break from the daily routine to treat yourself to a moment of leisure and not a simple purchasing action. Phygital , in this BuyU case study, restores a balance between the digital and physical world, favoring the relational aspect on the one hand and the speed and efficiency of the purchase on the other . Good luck really guys!
BuyU allows merchants to lead consumers directly into their store , through the geo-localization service, to complete their purchase. In this way, consumers come into contact with the store, rediscovering the pleasure of physical shopping . Furthermore, the app is constantly evolving with constant updates that will improve the user experience by enhancing the same features. For example, the product recognition function via camera will be activated , an AI expedient based on Image Recognition. This service will allow users to find the desired item by uploading a simple image to the BuyU system. It all leads back to the concept of Phygital, what do you think? The push towards digitalisation is notable, however we believe that physical interaction is still a very important and precious element for the customer, especially in the world of clothing Belgium Phone Number Touching the garments first hand, trying on the different sizes and models and interacting humanly with the shop assistant are habits that the customer does not want to lose. At the same time, however, we must keep up with the times by anticipating the future, where new consumption and use practices will be increasingly linked to the digital world.
The real solution is phygital where immediacy, immersion and speed merge with the physical world as well as with the possibility of interacting with people, the product and the service offered. In the future scenario, the phygital approach will be the best way to satisfy the needs of the new generational classes of consumers (millennials and centennials) who want to satisfy their needs through different platforms. The Phygital shown in an image Conclusion Any product we need is easily available on thousands of platforms with just a few clicks. This type of innovation has allowed a significant improvement in the quality of life and an increase in consumption in general. Just think of the particular moment we have been living in for a year now in which many physical stores have been forced to close for months . In these circumstances, Amazon, Yoox and all e-commerce in general guaranteed any product we needed without even leaving home. However, I believe that the quality of the relationships paid the price , which especially in the choice of a product/service, makes a huge difference. For a person, going to a shop means taking a break from the daily routine to treat yourself to a moment of leisure and not a simple purchasing action. Phygital , in this BuyU case study, restores a balance between the digital and physical world, favoring the relational aspect on the one hand and the speed and efficiency of the purchase on the other . Good luck really guys!