Post by account_disabled on Mar 9, 2024 22:30:32 GMT -6
In the meantime, the world has changed and with it so have customers and their purchasing habits . Today, with a market that is struggling to recover lost ground, in the uncertainty created by the second wave, every company should ask itself which direction to take in the near future. With customer transformation it is necessary to rethink the entire marketing strategy, shifting the focus towards the new post-COVID-19 buyer. The marketing plan built before the pandemic will have to be reinterpreted according to a precise investigation and methodology. Some changes will concern the objectives, priorities and identified buyer personas.
These changes will also lead to a different distribution of the Germany Phone Number budget, the mix of channels to be used and monitored and the timeline of active campaigns. In this transition, a fundamental role is played by the right technology adopted: a marketing strategy is based on data and specific tools are needed to work on insights. A profound review is needed which, beyond the operational aspects, understands the new needs of the customer and is able to accommodate them. Here's what we'll cover: Post COVID-19: a strategy built on the customer Trends and transformations underway Rethinking your marketing strategy: 3 steps to follow The importance of martech Beyond ROI: focus on salience Post COVID-19: rethink your marketing strategy marketing-plan-ebook Post COVID-19: a strategy built on the customer The past months have had a gigantic impact on the country's economy and therefore also on companies. The lockdown to which at least a third of the world's population was subjected led to a halt in consumption in some sectors such as luxury and to a return to essential goods. To restart, every company must first understand how its audience has changed.
How customers' feelings towards the market and towards companies have changed, but also their purchasing habits. What is your audience looking for today and how can the company intercept that need with an offer in line with expectations. The entire marketing strategy must therefore be reviewed and contextualized in this “new normal”. The road is not clear and it may be useful to think about continuous experiments , also in terms of advertising, as a methodology to progressively approach new customer requests. An important weight today more than ever is attributed to the digital sector, which allows greater profiling and personalization of communication. According to research conducted by Good Rebels , as a result of COVID-19, 25% of the budget dedicated to traditional marketing will be moved to the digital sector .
These changes will also lead to a different distribution of the Germany Phone Number budget, the mix of channels to be used and monitored and the timeline of active campaigns. In this transition, a fundamental role is played by the right technology adopted: a marketing strategy is based on data and specific tools are needed to work on insights. A profound review is needed which, beyond the operational aspects, understands the new needs of the customer and is able to accommodate them. Here's what we'll cover: Post COVID-19: a strategy built on the customer Trends and transformations underway Rethinking your marketing strategy: 3 steps to follow The importance of martech Beyond ROI: focus on salience Post COVID-19: rethink your marketing strategy marketing-plan-ebook Post COVID-19: a strategy built on the customer The past months have had a gigantic impact on the country's economy and therefore also on companies. The lockdown to which at least a third of the world's population was subjected led to a halt in consumption in some sectors such as luxury and to a return to essential goods. To restart, every company must first understand how its audience has changed.
How customers' feelings towards the market and towards companies have changed, but also their purchasing habits. What is your audience looking for today and how can the company intercept that need with an offer in line with expectations. The entire marketing strategy must therefore be reviewed and contextualized in this “new normal”. The road is not clear and it may be useful to think about continuous experiments , also in terms of advertising, as a methodology to progressively approach new customer requests. An important weight today more than ever is attributed to the digital sector, which allows greater profiling and personalization of communication. According to research conducted by Good Rebels , as a result of COVID-19, 25% of the budget dedicated to traditional marketing will be moved to the digital sector .