Post by account_disabled on Apr 30, 2024 0:43:53 GMT -6
Love it or loathe it, artificial intelligence is the new communications buzzword. And during the next few years, it’s going to change the way we work. But should we be fearful of our new robot overlords, or be ready to join the AI revolution? Two Kinds of People in this World During the past few months, we’ve been looking at how it works as part of our Talkwalker AI Engine launch. And with that, plenty of research around how artificial intelligence is affecting our lives. More specifically, communications roles. But what surprised me the most, was how divisive the subject is. In the last 12 months, there were 6.89 million mentions of “artificial intelligence” across social media, with the sentiment split pretty much equally with 15 percent positive, and 13 percent negative. AI Quick Search showed conversations about artificial intelligence, were fairly consistent over the last 12 months. It’s just as easy to find AI described as apocalyptic, as it is to find it seen as part of the solution for world hunger.
AI is the equivalent of digital Miracle Whip—you either love it or you hate it. But what’s driving these emotive responses? Why is AI dividing opinion so much? Technophobia Technophobia is one of the biggest issues artificial intelligence faces. Although it’s doubtful “fear” is the exact term to describe attitudes to this new technology (except for maybe the fringe groups that really are fearful of a robot Timeshare Owners Email List uprising). It’s more like a “suspicion.” As with any new technology, people don’t trust it. They either don’t trust that it will live up to its promises or they underestimate how effective that technology will be on their lives. This feeling isn’t new. Every technological revolution has faced the same skepticism. IBM chairman and CEO Thomas J. Watson said: There is a world market for about five computers. With something like AI, some technophobia is understandable. Outside of the expert field, the processes behind artificial intelligence are fairly incomprehensible. And it doesn’t help that we’ve been brought up on evil AI tropes for decades, with movies, TV shows, and novels about malevolent artificial intelligence.
That’s a lot of social programming we need to shake off before we can embrace the full possibilities of what AI can bring. I, Robot The other main driver for negativity is how artificial intelligence will influence the work we do. There will be people who see how AI can automate work processes and save you from doing time-consuming manual tasks. For example, the new Talkwalker custom models are AI-powered and can help communications pros save time by helping them create quality data projects with minimal effort. But then there are people who see AI as something that will take someone’s job. Again, this isn’t anything new. For each industrial or technological revolution, the job market has had to pivot to absorb incoming technological whilst maintaining a status quo of job availability. According to this article, technology has created more jobs than it has ever taken. Rather than being anxious about whether artificial intelligence will steal your job, you should be looking at how to make the most of AI in your role. And how you can pivot tasks to fit around these developments. Check out this “humans still needed” report from CIPR.